Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J054v11n01_05
Reference32 articles.
1. Consumer Evaluations of Brand Extensions
2. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
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