Advertising and privacy: an overview of past research and a research agenda
Author:
Affiliation:
1. Strategic Communication, Wageningen University & Research, Wageningen, The Netherlands
2. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam,The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2122251
Reference58 articles.
1. How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
2. The characteristics and business impact of children’s electronic word of mouth in marketing communications
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