Ad skipping, the ‘ad free internet’ and privacy: a call for research-Reference-Cited by-同舟云学术

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Ad skipping, the ‘ad free internet’ and privacy: a call for research

Published:2024-02-18 Issue:3 Volume:43 Page:403-404
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Taylor Charles R.¹

Affiliation:

1. Villanova University

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2309747

Reference12 articles.

1. User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors

2. Advertising and privacy: an overview of past research and a research agenda

3. The effects of targeted digital advertising on consumer welfare;Borenstein B.E.;Journal of Strategic Marketing,2023

4. Understanding Why Consumers Don't Skip Pre-Roll Video Ads

5. Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads

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