Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising-Reference-Cited by-同舟云学术

Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising

Published:2024-07-02 Issue:3 Volume:45 Page:357-367
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Pearson Stewart¹

Affiliation:

1. Wunderman/WPP, Consultant at Consilient Group, Seattle, Washington, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2382208

Reference45 articles.

1. AI-Based Strategies in Combating Ad Fraud in Digital Advertising: Implementations and Expected Outcomes;Agrawal S.;International Journal of Information and Cybersecurity,2023

2. Association of National Advertisers. 2023. “Programmatic Media Supply Chain Transparency Study.” Association of National Advertisers. https://www.ana.net/miccontent/show/id/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study.

3. Auletta K. 2018. “How the Math Men Overthrew the Mad Men.” The New Yorker. May 21. https://www.newyorker.com/news/annals-of-communications/how-the-math-men-overthrew-the-mad-men.

4. Social Media and the Struggle for Society

5. Bernbach B. and B. Levenson. 1987. Bill Bernbach’s Book: A History of Advertising That Changed the History of Advertising. New York: Villard. https://openlibrary.org/books/OL2739386M/Bill_Bernbach’s_book.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Computational Advertising: Where Are We and Where Are We Going? Note from Editors;Journal of Current Issues & Research in Advertising;2024-07-02