The current state of knowledge on electronic word-of-mouth in advertising research
Author:
Affiliation:
1. Public Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USA
2. Department of Business Administration, College of Business, Jeonju University, Jeonju, Republic of Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1407061
Reference87 articles.
1. Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
2. The Economic Leverage of the Virtual Community
3. Word of mouth communication within online communities: Conceptualizing the online social network
4. When news sites go native: Redefining the advertising–editorial divide in response to native advertising
5. The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow
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