‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands
Author:
Funder
University of Minnesota, Robert Wood Johnson Foundation Healthy Eating Research Program
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1079947
Reference44 articles.
1. Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands
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