Perfect Mothers? The Description of Mothers in Food Advertising-Reference-Cited by-同舟云学术

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Perfect Mothers? The Description of Mothers in Food Advertising

Published:2020-01-29 Issue:4 Volume:26 Page:593-611
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Lee Jinhee¹,Hong Ji Mi²,Cheong Hyuk Jun³^ORCID

Affiliation:

1. College of Arts and Media, Central Michigan University, Mt Pleasant, MI, USA;

2. International School of Global Studies, INHA University, Incheon, South Korea;

3. Graduate School of Global Communication and Language, Akita International University, Yuwa, Akita-city, Japan

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1719959

Reference57 articles.

1. Health and Nutrient Content Claims in Food Advertisements on Hispanic and Mainstream Prime-time Television

2. Green moms: the social construction of a green mothering identity via environmental advertising appeals

3. Will normal‐sized female models in advertisements be viewed as positively as small‐sized models?

4. Real women on real beauty

5. Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does gender matter in ethical leadership perceptions? Cross-national evidence;Economics & Sociology;2024-03

2. The dark side of advertising: promoting unhealthy food consumption;European Journal of Marketing;2023-01-10

3. Comparative and inducement appeals Rx by drug class;International Journal of Healthcare Management;2022-09-04

4. An Evaluation of the Advertising Media Function Using DEA and DEMATEL;Journal of Promotion Management;2022-03-28

5. Females Are More Rational! How Consumer Expertise Moderates Attitude toward Advertisements;Journal of Promotion Management;2021-10-18

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