Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach-Reference-Cited by-同舟云学术

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Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Published:2015-02-20 Issue:4 Volume:34 Page:678-701
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Muñoz-Leiva Francisco,Porcu Lucia,Barrio-García Salvador del

Funder

Campus of International Excellence CEI BioTic for R&D

Spanish Ministry of Economy and Competitiveness Research Project

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1009348

Reference78 articles.

1. The scientific network of surfactants: Structural analysis

2. Investigating ICTs for Relationship Marketing targeting Alumni of the University of Johannesburg

3. Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

4. Rete-netzwerk-red: analyzing and visualizing scholarly networks using the Network Workbench Tool

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