Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign-Reference-Cited by-同舟云学术

Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

Published:2008-06 Issue:2 Volume:34 Page:156-160
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Batchelor Bob,Formentin Melanie

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference31 articles.

1. Blackistone, K. (2005, September 28) Ad shows NHL's ignorance. The Dallas Morning News [Online newspaper]. Retrieved March 18, 2006 from the World Wide Web: http://www.dallasnews.com/sharedcontent/dws/spt/columnists/kblackistone/stories/092905dnspoblackistone.1643d66f.html

2. Brandweek (2005, December). The best & worst marketing ideas of 2005. BrandWeek, pp. 18–23.

3. Conductor (2007). The National Hockey League case study. Retrieved December 14, 2006, from http://www.conductorla.com

4. Driving brand value: Using integrated marketing to manage profitable stakeholder relationships;Duncan,1997

5. El-Bashir, T. (2005, July 23). Trying to win back fans, NHL lays out its goals. The Washington Post, p. E1.

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