Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1077605
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1. The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements
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