The effectiveness of environmental advertising: the role of claim type and the source country green image-Reference-Cited by-同舟云学术

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The effectiveness of environmental advertising: the role of claim type and the source country green image

Published:2000-01 Issue:3 Volume:19 Page:349-375
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chan Ricky Y.K.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2000.11104806

Reference82 articles.

1. Dimensions of Consumer Expertise

2. Assael, H. (1995)Consumer Behavior and Marketing Action.Cincinnati: South-Western College Publishing.

3. Shades of Green: A Multidimensional Analysis of Environmental Advertising

4. Buchholz, R. A. (1993)Principles of Environmental Management.Englewood Cliffs, NJ: Prentice Hall.

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