Retailer Advertising Strategies-Reference-Cited by-同舟云学术

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Retailer Advertising Strategies

Published:1991-01 Issue:3 Volume:10 Page:189-203
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Davies Gary

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1991.11104451

Reference36 articles.

1. Advertising Association (1989)Advertising Statistics Yearbook, Index of Media Rates, press and TV combined.

2. Research into advertising: a State‐of‐the‐art review

3. Braithwaite, D. & Dobbs, S. P. (1932)The Distribution of Consumable Goods, p. 109. London: Routledge.

4. Brooks, J.M. (1988)The Value of Image in Retailing. PhD thesis, Manchester Polytechnic.

5. Buzzell, R. D. & Gale, B. T. (1987)The PIMS Principles. New York: The Free Press.

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Online and Offline Corporate Brand Images: Do They Differ?;Corporate Reputation Review;2007-12

2. Power and Competition in the UK Retail Grocery Market;British Journal of Management;2003-09

3. Current Research;The Service Industries Journal;1997-10

4. The retailer's marketing mix and commercial performance;The International Review of Retail, Distribution and Consumer Research;1995-01

5. The Promotions Mix Practices of Retail Pharmacies: Towards an Appropriation Model;International Journal of Advertising;1994-01

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