The retailer's marketing mix and commercial performance-Reference-Cited by-同舟云学术

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The retailer's marketing mix and commercial performance

Published:1995-01 Issue:2 Volume:5 Page:147-165
ISSN:0959-3969
Container-title:The International Review of Retail, Distribution and Consumer Research
language:en
Short-container-title:The International Review of Retail, Distribution and Consumer Research

Author:

Davies Gary,Liu Hong

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/09593969500000011

Reference33 articles.

1. Service‐oriented Thinking and its Implications for the Marketing Mix

2. Marketing in retailing: a research agenda

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Business to business branding: external and internal satisfiers and the role of training quality;European Journal of Marketing;2010-06

2. Consumer perceptions of grocery retail formats and brands;International Journal of Retail & Distribution Management;2001-05

3. Relazioni di Canale e Strategie di Acquisto delle Imprese Commerciali. Potere e Stabilitt nella Grande Distribuzione Britannica (Channel Relationships and Buying Strategies of Large Retailers);SSRN Electronic Journal;1999

4. Retail brands and the theft of identity;International Journal of Retail & Distribution Management;1998-05-01

5. Current Research;The Service Industries Journal;1997-10

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