The Promotions Mix Practices of Retail Pharmacies: Towards an Appropriation Model
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1994.11104590
Reference17 articles.
1. A New Promotion Mix Appropriation Model
2. Berman, B. & Evans, J. R. (1986)Retail Management:A Strategic Approach. New York: Macmillan.
3. Burnett, J. J. (1988)Promotion Management: A Strategic Approach.St Paul: West Publishing.
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