登录 注册 会员服务 联系我们

A New Promotion Mix Appropriation Model

  • Published:1985-01 Issue:3 Volume:4 Page:209-221
  • ISSN:0265-0487
  • Container-title:International Journal of Advertising
  • language:en
  • Short-container-title:International Journal of Advertising

Author:

Abratt Russell,van der Westhuizen Brian I.C.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference13 articles.

1. Bell, M. L. (1972) Marketing: Concepts and Strategy, pp. 767–768. Boston, MA: Houghton-Mifflin.

2. The Advertising Budgeting Practices of Industrial Marketers

3. Boone, L. E. & Kurtz, D. L. (1980) Contemporary Marketing, pp. 284, 289 & 294. Hinsdale, IL: Dryden.

4. Cundiff, E. W., Still, R. R. & Govoni, N. A. P. (1980) Fundamentals of Modern Marketing, pp. 338 & 344. Englewood Cliffs, NJ: Prentice-Hall.

5. Davis, K. R. (1981) Marketing Management. New York: John Wiley. 452 pp.

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Comparative Study of Sales Managers from Two Disparate Political, Cultural and Economic Environments;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2015

2. Global versus Non-Global Communications;Herausforderungen an das Management;1996

3. The Promotions Mix Practices of Retail Pharmacies: Towards an Appropriation Model;International Journal of Advertising;1994-01

4. Das Management der Internationalen Kommunikation;Handbuch Marketing-Kommunikation;1993

5. Advertising Objectives of Industrial Marketers;International Journal of Advertising;1987-01
同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3