Sonic branding as a promotional tool: a concept whose time has come and a call for research-Reference-Cited by-同舟云学术

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Sonic branding as a promotional tool: a concept whose time has come and a call for research

Published:2023-11-17 Issue:8 Volume:42 Page:1239-1241
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Taylor Charles R.¹

Affiliation:

1. Villanova University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2273075

Reference9 articles.

1. I’ve heard that brand before: the role of music recognition on consumer choice

2. Sonic branding: A consumer-oriented literature review

3. Sonic Branding

4. Keller K.M. and V. Swaminathan. 2020. Strategic Brand Management: Building Measuring and Managing Brand Equity 5th ed. Hoboken NJ: Pearson.

5. Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions

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