I’ve heard that brand before: the role of music recognition on consumer choice-Reference-Cited by-同舟云学术

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I’ve heard that brand before: the role of music recognition on consumer choice

Published:2022-04-21 Issue:8 Volume:41 Page:1567-1587
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Anglada-Tort Manuel¹²^ORCID,Schofield Kerry³,Trahan Tabitha³⁴,Müllensiefen Daniel³^ORCID

Affiliation:

1. Department of Audio Communication, Technische Universität Berlin, Berlin, Germany

2. Computational Auditory Perception Group, Max Planck Institute for Empirical Aesthetics, Frankfurt am Main, Germany

3. Department of Psychology, University of London, Goldsmiths, UK

4. Soundout LLC, London, England

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2060568

Reference61 articles.

1. Effects of Popular Music in Advertising on Attention and Memory

2. A Content Analysis of Music Placement in Prime-Time Television Advertising

3. Audio Branding and ROI – A Review

4. Influence of Beer Brand Identification on Taste Perception

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Combining hierarchical drift-diffusion model and event-related potentials to reveal how do natural sounds nudge green product purchases;Physiology & Behavior;2024-12

2. Understanding how the presence of music in advertisements influences consumer behaviour;Acta Psychologica;2024-08

3. Multi-sensory marketing and purchase intentions of senior high school students in Divine Word College of San Jose;International Journal of Research Studies in Management;2024-05-31

4. Sonic branding: A narrative review at the intersection of art and science;Psychology & Marketing;2024-03-25

5. The Magic Impacts of Sounds on Consumer’s Brain: How Do Natural Sounds Nudge Green Product Purchase?;2024-03-06

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