Perspectives: replication is more than meets the eye-Reference-Cited by-同舟云学术

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Perspectives: replication is more than meets the eye

Published:2023-09-08 Issue: Volume: Page:1-20
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bergkvist Lars¹^ORCID,De Keyzer Freya²^ORCID,Buzeta Cristian³^ORCID

Affiliation:

1. Norwegian School of Hotel Management, University of Stavanger, Stavanger, Norway

2. Erasmus School for History, Culture and Communication, Erasmus University Rotterdam, Rotterdam, The Netherlands

3. School of Communication, Universidad de los Andes, Santiago, Chile

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2245278

Reference75 articles.

1. An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

2. Preregistration as a way to limit questionable research practice in advertising research

3. Perspectives: Measure proliferation in advertising research: are standard measures the solution?

4. Celebrity endorsements: a literature review and research agenda

5. Construct Measurement in Advertising Research

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of well‐being in consumer's responses to personalized advertising on social media;Psychology & Marketing;2024-01-26

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