An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions-Reference-Cited by-同舟云学术

An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

Published:2022-11-11 Issue:1 Volume:42 Page:181-200
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Ang L.¹,Buzeta C.²³,Hirose M.⁴,van Loggerenberg M. J. C.⁵,van Noort G.⁶,Uribe R.⁷,Voorveld H. A. M.⁶

Affiliation:

1. Independent Scholar

2. School of Communication, Universidad de los Andes, Santiago, Chile

3. Department of Marketing, Faculty of Business and Economics, University of Antwerp, Antwerp, Belgium

4. Faculty of Business Administration, Tokyo Fuji University, Tokyo, Japan

5. College of Arts and Sciences: Advertising Program, University of San Francisco, San Francisco, CA, USA

6. Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands

7. Business School, Faculty of Economics and Business, University of Chile, Santiago, Chile

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2142416

Reference32 articles.

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2. Developing, Disseminating, and Utilizing Marketing Knowledge

3. The lightning-fast quest for COVID vaccines — and what it means for other diseases

4. Biswas, A.K, and J. Kirchherr. 2015. Prof, no one is reading you. The Straits Times, no. blog, 11 April, 2015. https://www.straitstimes.com/opinion/prof-no-one-is-reading-you.

5. Advertising Research and its Influence on Managerial Practice

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