What Affects Users to Click on Display Ads on Social Media? The Roles of Message Values, Involvement, and Security-Reference-Cited by-同舟云学术

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What Affects Users to Click on Display Ads on Social Media? The Roles of Message Values, Involvement, and Security

Published:2017-04-03 Issue:2 Volume:13 Page:84-96
ISSN:1553-6548
Container-title:Journal of Information Privacy and Security
language:en
Short-container-title:Journal of Information Privacy and Security

Author:

Mao En¹²,Zhang Jing¹²

Affiliation:

1. Department of Business Administration and CIS, College of Business Administration, Nicholls State University, Thibodaux, Louisiana, USA

2. Department of Marketing and Decision Sciences, Lucas College of Business, San Jose State University, San Jose, California, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15536548.2017.1322434

Reference54 articles.

1. A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

2. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

3. In Defence of the Hierarchy of Effects

4. Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements;International Journal of E-Business Research;2023-02-03

2. What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility;Asia Pacific Journal of Marketing and Logistics;2022-11-25

3. Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising;Journal of Promotion Management;2022-08-08

4. AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media;Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems;2021-05-06

5. Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model;International Journal of Environmental Research and Public Health;2020-02-26

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