A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?-Reference-Cited by-同舟云学术

A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?

Published:2016-03-08 Issue:6 Volume:11 Page:927-948
ISSN:1751-7575
Container-title:Enterprise Information Systems
language:en
Short-container-title:Enterprise Information Systems

Author:

Cho Vincent,Chan Alpha

Publisher

Informa UK Limited

Subject

Information Systems and Management,Computer Science Applications

Link

https://www.tandfonline.com/doi/pdf/10.1080/17517575.2016.1154610

Reference103 articles.

1. Salience Effects in Brand Recall

2. Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts

3. Role of Product-Related Conversations in the Diffusion of a New Product

4. Word-of-Mouth Processes within a Services Purchase Decision Context

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