The Challenges of Full-Service Restaurant Brand Internationalization: A United States/Canada Perspective-Reference-Cited by-同舟云学术

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The Challenges of Full-Service Restaurant Brand Internationalization: A United States/Canada Perspective

Published:2017-08-31 Issue:2 Volume:21 Page:139-153
ISSN:1537-8020
Container-title:Journal of Foodservice Business Research
language:en
Short-container-title:Journal of Foodservice Business Research

Author:

Wade Richard¹,Holmes Mark Robert²^ORCID,Gibbs Chris¹

Affiliation:

1. Ted Rogers School of Hospitality and Tourism Management, Ted Rogers School of Management, Ryerson University, Toronto, Canada

2. School of Hospitality, Food and Tourism Management, College of Business and Economics, University of Guelph, Guelph, Canada

Publisher

Informa UK Limited

Subject

Food Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15378020.2017.1346987

Reference41 articles.

1. International Outlook of US‐based Franchisers

2. Small Firm Internationalization and Business Strategy

3. Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile

4. Success and Failure in Northern California

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