Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile-Reference-Cited by-同舟云学术

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Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile

Published:2006-01 Issue:1 Volume:59 Page:140-147
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bianchi Constanza C.,Ostale Enrique

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. AC Nielsen Report; 2003. www.acnielsen.cl.

2. The retail internationalisation process;Alexander;Int Mark Rev,2000

3. International retail divestment;Alexander;Int J Retail Distrib Manag,2002

4. Modes of entry: a transaction cost analysis and propositions;Anderson;J Int Bus Stud,1986

5. Global retailing;Barth;McKinsey Q,1996

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