Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory
Author:
Affiliation:
1. Rabat Business School, International University of Rabat, Rabat-Sale, Morocco
2. Department of Communication Studies, Faculty of Arts, College of Humanities & Legal Studies. University of Cape Coast, Cape Coast – Ghana
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2022.2070450
Reference109 articles.
1. eWOM, revisit intention, destination trust and gender
2. Students' food safety concerns and choice of eating place in Ghana
3. Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach
4. Influence of Facebook usage on employee productivity: A case of university of cape coast staff
5. ADVERTISING ON FOOD CHOICE: A STUDY OF BANK WORKERS IN GHANA
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