Celebrity involvement, film destination image, place attachment, behavioral intention: the moderating role of e-word of mouth utilitarian function
Author:
Affiliation:
1. Faculty of Fashion and Tourism, Ho Chi Minh City University of Technology and Education, Ho Chi Minh City, Vietnam
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/10941665.2023.2283595
Reference63 articles.
1. Conflicting halal attributes at halal restaurants and consumers’ responses: The moderating role of religiosity
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4. Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties
5. A model of destination image formation
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1. The moderating role of e‐word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism;International Journal of Tourism Research;2024-07
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