The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs
Author:
Affiliation:
1. Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1913273
Reference45 articles.
1. ASA/CAP. (2018). About ASA and CAP. https://www.asa.org.uk/about-asa-and-cap.html
2. Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising
3. The effects of the standardized instagram disclosure for micro- and meso-influencers
4. “This Post Is Sponsored”
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