Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing-Reference-Cited by-同舟云学术

Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing

Published:2022-05-16 Issue:3 Volume:43 Page:274-300
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Borchers Nils S.¹^ORCID

Affiliation:

1. Institute of Media Studies, University of Tübingen, Tübingen, Germany

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2066230

Reference88 articles.

1. Anderson, M., and J. Jiang. 2018. “Teens, Social Media & Technology 2018.” https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/

2. Association of National Advertisers. 2018, 28 October. “Advertisers Love Influencer Marketing. ANA Study.” https://www.ana.net/content/show/id/48437

3. Ault, S. 2015. “Digital Star Popularity Grows Versus Mainstream Celebrities. YouTube Creators Get Even More Influential than Last Year among U.S. Teens.” Variety. http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/

4. Berg, A. 2017. “Kinder und Jugend in der digitalen Welt.” https://www.bitkom.org/Presse/Anhaenge-an-PIs/2017/05-Mai/170512-Bitkom-PK-Kinder-und-Jugend-2017.pdf

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