Why Do Russian Consumers Prefer Foreign-Made Products and Brands?
Author:
Affiliation:
1. Sprott School of Business, Carleton University, Ottawa, Ontario, Canada
2. Carleton University, Ottawa, Ontario, Canada
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1968555
Reference103 articles.
1. Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands
2. Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study
3. Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust
4. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
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