Abstract
The aim of this study is to show the status of the publications on consumer xenocentrism, which has a limited number of publications, to examine the methodological dimension, to reveal the trend and future aspects of the concept. For this reason, bibliometric analysis was performed using biblioshiny in the bibliometrix program in RStudio. The publications on the concept in WoS and Scopus databases between the years 2013-2023 were examined. 49 documents were obtained from 36 sources. Results are given at five different levels: documents, authors, affiliations, countries, sources. According to the results, almost all the studies on the concept are related to the consumer behavior literature in the field of marketing. An increase has been observed in studies on the subject, especially in recent years. Most of these studies are based on the quantitative method. There are no studies with qualitative methods. Another result is that there is no study conducted in Turkey in these databases.
Publisher
Finans Ekonomi ve Sosyal Arastirmalar Dergisi