Examining the Relationship Among Customer Experience, Bank Image, and Trust: A Multichannel Banking Perspective
Author:
Affiliation:
1. University School of Financial Studies, Guru Nanak Dev University, Amritsar, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2188508
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1. Projecting university brand image via satisfaction and behavioral response
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