Does enduring brand loyalty in mobile financial service platforms require strong commitment? A stimulus-organism-response (SOR) perspective-Reference-Cited by-同舟云学术

Does enduring brand loyalty in mobile financial service platforms require strong commitment? A stimulus-organism-response (SOR) perspective

Published:2024-08-24 Issue: Volume: Page:
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Saha Rajesh Kumar^ORCID,Ali Md. Borak

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1057/s41264-024-00289-1.pdf

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