1. Marketing Research;Aaker,2004
2. Methods of Enhancing Customer Loyalty to the Providers of Online and Offline Supporting Services in the Mobile Telecommunication Sector (A Field/ Analytical Study);Al-alak;Dirasat, University of Jordan,2004
3. The impact of marketing actions on relationship quality in the health and fitness sector in Jordan and its implications for social marketing;Al-alak;Social Marketing Quarterly,2010
4. Perceived Quality of Services Provided by Hotels in Jordan among Foreign Guests (A Field Study);AL-alak;Dirasat, University of Jordan,2002
5. Evaluating the effects of marketing activities on relationship quality in the banking sector: the case of commercial banks in Jordan;Al-alak;International Journal of Marketing,2010