The effects of social support and social media influencers’ credibility on emotional brand attachment: The mediating roles of trust in multichannel-Reference-Cited by-同舟云学术

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The effects of social support and social media influencers’ credibility on emotional brand attachment: The mediating roles of trust in multichannel

Published:2023 Issue:1 Volume:8 Page:100727
ISSN:2590-2911
Container-title:Social Sciences & Humanities Open
language:en
Short-container-title:Social Sciences & Humanities Open

Author:

Abdul Aziz Norzalita,Othman Nurul Amirah,Abdul Murad Safwan Marwin Bin

Publisher

Elsevier BV

Subject

General Medicine

Reference64 articles.

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4. Analysis of the effects of social support on trust in social commerce and its impact on intention to purchase and actual purchase: Trust-transfer perspectives. 2020 international conference on advanced computer science and information systems (ICACSIS);Chanadya,2020

5. Consumers' decisions in social commerce context: An empirical investigation;Chen;Decision Support Systems,2015

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1. Social Media and Brand Credibility: Qualitative Content Analysis of Instagram Influencers in Beauty Sector;Sosyal Mucit Academic Review;2024-09-09

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