Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving-Reference-Cited by-同舟云学术

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Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving

Published:2019-06-06 Issue:5 Volume:32 Page:335-355
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Ye Lilly¹,Gai Lili²,Youssef Eyad¹,Jiang Tao³

Affiliation:

1. Department of Marketing and Finance, Frostburg State University, Frostburg, Maryland;

2. College of Business, The University of Texas Permian Basin, Odessa, Texas;

3. College of Economics and Management, Zhejiang University of Technology, Hangzhou, China

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/08911762.2018.1564161

Reference79 articles.

1. The culture of gift giving: What do consumers expect from commercial and personal contexts?

2. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders

3. Does santa have a greatjob? Gift shopping value and satisfaction

4. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Research on Online Shopping Addiction Based on Flow Theory;Economics & Management Information;2022-11-10

2. Chinese E-Romance: Analyzing and Visualizing 7.92 Million Alibaba Valentine’s Day Purchases;Data and Information Management;2021-08-18

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