Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers
Author:
Affiliation:
1. School of Business, Society and Engineering, Mälardalen University, Västerås, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://tandfonline.com/doi/pdf/10.1080/08911762.2018.1528652
Reference95 articles.
1. Measuring Brand Equity Across Products and Markets
2. A review of literature on consumers' online purchase intentions
3. Consumers' true brand loyalty: the central role of commitment
4. The Use of Pledges to Build and Sustain Commitment in Distribution Channels
5. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
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