Functional and Social Value of Chinese Brands
Author:
Affiliation:
1. Department of International Business, Zhejiang Gongshang University, Hangzhou, China;
2. Department of Marketing and Management, University of Texas at El Paso, El Paso, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2018.1545955
Reference56 articles.
1. Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study
2. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
3. The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?
4. Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
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