Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?
Author:
Affiliation:
1. Department of Marketing, Business School, Tecnologico de Monterrey, Mexico City, Mexico
2. Department of Marketing, Business School, Tecnologico de Monterrey, Hermosillo, Mexico
3. Faculty of Economics, Universitat de Valencia, Valencia, Spain
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1958277
Reference71 articles.
1. Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors
2. Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective
3. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm
4. Structural equation modeling in practice: A review and recommended two-step approach.
5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Cited by 21 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Corporate social responsibility and brand performance: Evidence from Ghana;Journal of International Management;2024-08
2. Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile;Corporate Social Responsibility and Environmental Management;2024-07-30
3. How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude;Cogent Business & Management;2024-07-03
4. How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology;Journal of Global Marketing;2024-06-20
5. Understanding digital social responsibility's impact on purchase intention: insights from consumer engagement, brand loyalty and Generation Y consumers;Management Matters;2024-06-17
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3