A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid
Author:
Affiliation:
1. Department of Commerce, University of Jammu, Jammu, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1897917
Reference90 articles.
1. Responsible innovation at the bottom of the pyramid
2. Purposive sampling in a qualitative evidence synthesis: a worked example from a synthesis on parental perceptions of vaccination communication
3. Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers
4. Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context
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