Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase
Author:
Affiliation:
1. Taylor’s Business School, Taylor’s University, Subang Jaya, Selangor, Malaysia;
2. Chair of Marketing and Innovation, Universität Hamburg, Hamburg, Germany
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2018.1492322
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