Affiliation:
1. Ghana Communication Technology University, Accra, Ghana & Durban University of Technology, South Africa
2. Accra Technical University, Ghana
Abstract
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences consumer behavior perception on environmental sustainability and the role of social media influencers. This chapter is a conceptual manuscript. The researcher used literature from good and reliable databases such as Emerald, Sage, Taylor & Francis, Web of Science, Elsevier, and others. Desk research was adopted and literature covering the relevant constructs in the title and model were reviewed and thoroughly discussed and meanings and implications were synthesized.
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