Customers’ Attribution of Blame in Chain Store Settings: The Perspectives of Relationship Orientation
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332667.2015.1069526
Reference44 articles.
1. What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. The Antecedents and Consequences of Customer Satisfaction for Firms
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