An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction
Author:
Affiliation:
1. School of Business, Istanbul University, Istanbul, Turkey
2. School of Business, Bangor University, Bangor, UK
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2021.1933870
Reference121 articles.
1. An international investigation of opinion leadership and social media
2. The theory of planned behavior
3. Linking social media marketing activities with brand love
4. Al-Haddad, A. (2019). Social identification, brand image and customer satisfaction as determinants of brand love (creative business and social innovations for a sustainable future (pp. 255–262). Springer. https://doi.org/10.1007/978-3-030-01662-3_28
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