Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities
Author:
Affiliation:
1. Department of Marketing, Jaipuria Institute of Management Lucknow, Lucknow, India
2. Department of Journalism and Mass Communication, Rama Devi Women’s University, Bhubaneswar, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2219589
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