The dynamics of customer value and brand love among shoppers in emerging market-Reference-Cited by-同舟云学术

The dynamics of customer value and brand love among shoppers in emerging market

Published:2023-10-26 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Amegbe Hayford¹²,Hanu Charles³⁴^ORCID,Zungu Nkululeko PraiseGod¹

Affiliation:

1. Department of Marketing and Retail, Faculty of Management Sciences, Durban University of Technology, Durban, South Africa

2. Department of Marketing and Strategy, Rabat Business School, Rabat, Morocco

3. Department of Human Resources Management, Faculty of Management Sciences, Durban University of Technology, Durban, South Africa

4. Department Human Resource and Organizational Behaviour, Rabat Business School, Rabat, Morocco

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2272382

Reference115 articles.

1. Islamic bank trust: the roles of religiosity, perceived value and satisfaction

2. Malaysian shopping mall behavior: an exploratory study

3. Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love

4. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions

5. Exploring the antecedents and outcomes of destination brand love

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