Delight the Customer: A Predictive Model for Repeat Purchase Behavior
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332667.2012.682329
Reference18 articles.
1. Attitudinal vs. Normative Messages: An Investigation of the Differential Effects of Persuasive Communications on Behavior
2. The prediction of behavior from attitudinal and normative variables
3. Attitudes and normative beliefs as factors influencing behavioral intentions.
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