Attitudinal vs. Normative Messages: An Investigation of the Differential Effects of Persuasive Communications on Behavior-Reference-Cited by-同舟云学术

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Attitudinal vs. Normative Messages: An Investigation of the Differential Effects of Persuasive Communications on Behavior

Published:1971-06 Issue:2 Volume:34 Page:263
ISSN:0038-0431
Container-title:Sociometry
language:
Short-container-title:Sociometry

Author:

Ajzen Icek

Publisher

JSTOR

Subject

General Medicine

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