The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain-Reference-Cited by-同舟云学术

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The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain

Published:2020-07-17 Issue:3 Volume:20 Page:204-240
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Nikhashemi S. R.¹,Valaei Naser²,Rezaei Sajad³,Bressolles Grégory⁴

Affiliation:

1. Department of Marketing, Sultan Qaboos University, Muscat, Oman

2. Liverpool Business School, Liverpool John Moores University, Liverpool, UK

3. Worcester Business School, University of Worcester, Worcester, UK

4. Department of Marketing, KEDGE Business School, Talence, France

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332667.2020.1789928

Reference104 articles.

1. Tourism Destinations: Antecedents to Customer Satisfaction and Positive Word-of-Mouth

2. How much of brand equity is explained by trust?

3. Word-of-mouth generation and brand communication strategy

4. Assessing Construct Validity in Organizational Research

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1. Navigating the Post-Pandemic Era: The Mediating Role of Relationship Quality and Perceived Value on Cruise Passengers’ E-WOM in Taiwan;Sustainability;2023-10-01

2. The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach;SN Business & Economics;2023-01-31

3. Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks;SN Business & Economics;2023-01-31

4. Research on Consumer Purchasing Channel Choice Based on Product Tolerance: The Mediating Role of Rationalization;Frontiers in Psychology;2022-05-12

5. Evolution of customer satisfaction in the e-banking service industry;Innovative Marketing;2022-03-01

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