Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Medicine
Link
https://link.springer.com/content/pdf/10.1007/s43546-023-00427-2.pdf
Reference56 articles.
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3. Al-Dmour A, Al-Dmour R, Rababeh N (2021) The impact of knowledge management practice on digital financial innovation: the role of bank managers. VINE J Inf Knowl Manag Syst 51(3):492–514. https://doi.org/10.1108/VJIKMS-01-2020-0006
4. Al-Dmour H, Asfour F, Al-Smour R, Al-Smour A (2020) The effect of marketing knowledge management on bank performance through FinTech innovations: a survey study of Jordanian commercial banks. Interdiscip J Inf Knowl Manag 15:203–225. https://doi.org/10.28945/4619
5. Almahmoud AM (2019) The impact of social media characteristics and customer attitude on EWOM: an empirical study in Jordanian banking sector. J Soc Sci 2(8):169–188. https://doi.org/10.25255/jss.2019.8.2.169.188
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1. Analysis and Recommendations for Community E-commerce Word-of-Mouth Marketing Strategies Based on Trust Theory;Academic Journal of Science and Technology;2023-07-27
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