Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users
Author:
Affiliation:
1. Department of Communication, University of North Florida, Jacksonville, FL, USA
2. Department of Marketing & Logistics, University of North Florida, Jacksonville, FL, USA
Publisher
Informa UK Limited
Subject
Education,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/01292986.2017.1334075
Reference58 articles.
1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
2. Word of mouth and interpersonal communication: A review and directions for future research
3. Some psychological motivations for fashion opinion leadership and fashion opinion seeking
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