Assessment Improves Marketing Programs: The Eastern Illinois University Experience
Author:
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2005.11488885
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1. Linking student satisfaction and service quality perceptions: the case of university education
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Using Cross-Cultural Dimensions Exercises to Improve and Measure Learning Outcomes in International Business Courses;Journal of Teaching in International Business;2012-07
2. The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning;Marketing Education Review;2010-10
3. An assurance of learning success model: toward closing the feedback loop;Organization Management Journal;2008-12
4. Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum;Marketing Education Review;2008-10
5. Measuring Student Expectations and Their Effects on Satisfaction: The Importance of Managing Student Expectations;Journal of Marketing Education;2006-12
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